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German-Southern African Business Outlook 2025

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Survey by the Southern African-German Chamber of Commerce and Industry (AHK Southern Africa) and KPMG Germany

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Following the elections in South Africa, German companies are cautiously optimistic and expect high investment momentum: 44% plan to invest in the country within the next three years, 10% at least three million euros

  • 77% expect the economic environment in South Africa to improve in the future – but only

12% expect significant improvements

  • Positive profit expectations: 48% of companies in South Africa and 35% in the Southern

Africa region* expect profits to rise

  • Top 3 growth factors: improvement in political stability (50%), reduction of bureaucratic

hurdles (44%) and stricter anti-corruption measures (35%)

  • Top three demands on the new South African multi-party government: systematically fight

corruption and crime (each 46%) and modernize infrastructure (39%)

Berlin/Johannesburg, 11 March 2025 - Around nine months after the parliamentary elections, German companies in South Africa and the Southern African region are optimistic about their business prospects for the current year: In South Africa, 64% of the companies surveyed expect sales to increase in 2025. In the Southern Africa region, the figure is 58%. Profit expectations are also positive. 48% of companies in South Africa and 35% in the other countries in the region expect higher profits.

 

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