Knowledge Tenza
Sales Representative – Trade Fairs Kompetenzzentrum Industrie- und Messen
+27 (0)11 486 2775 ktenza@germanchamber.co.za
ProWein, the world’s leading trade fair for wines and spirits, is embracing change and setting a bold new direction for the industry. The new positioning is conveyed through a fresh visual identity that incorporates the colours of various national flags, symbolising ProWein's distinctive diversity and international presence as an innovative platform in the B2B sector. Rebranded as ProWein Düsseldorf, it aims to tackle current market challenges with the inspiring motto 'Shape, Create, Elevate,' actively leading the way in industry transformation.
"We do not define ourselves solely by our past but are consistently developing ProWein Düsseldorf to be the leading trade fair. Staying innovative and agile is essential, especially in a challenging market situation such as the one we are currently experiencing. Just as every participant in the wine and spirits industry must now carefully rethink and adapt their strategy, we too are critically examining ourselves – and energising ProWein Düsseldorf with fresh, innovative ideas," says Marius Berlemann, Chief Operating Officer of Messe Düsseldorf.