News Details

Export Seminar: Getting the most out of German trade fairs

02.09.18 AHK Süd-Afrika - News-Hauptkategorie

Johannesburg, 16 August 2018 – On the journey to breaking into international markets, nothing is more underrated than a trade fair. For all the efforts of social media and the Internet of Things (IoT), making a personal connection with international players in a high-energy environment is still considered a tried and true method of growing one’s professional network of clients and suppliers. Exhibiting at a trade fair is sure-fire way to meet international trade visitors with purchasing power, to showcase products and create export business for your company. 

To drive home the invaluable advantages of trade fairs, the Southern African-German Chamber of Commerce and Industry (SAGCCI) hosted its members for an enlightening seminar on the ins and outs of attending and exhibiting at trade fairs in Germany. Speaking at this unique SAGCCI event, was Ms Innocentia Mazindo, who represents a wide portfolio of German trade fairs as part of SAGCCI’s services offerings, and Mr Gordon Gleimius, the Director of Export Promotion for South Africa’s Department of Trade and Industry. 

Ms Mazindo offered a thorough overview of German trade fairs along the lines of the those offered by Koelnmesse, Messe Düsseldorf, and Messe Berlin. She elaborated on the various opportunities these trade fairs offer South African industries, while emphasising their overall importance in creating valuable business connections with potential customers and suppliers. Mr Gleimius provided insights into the DTI’s involvement in promoting South African businesses through international trade fairs in the past, illustrating his insights with examples of DTI’s previous cooperation with the SAGCCI in some of these trade fairs. He discussed some of the solutions offered by the DTI to make the process of exhbiting at a trade fair that much simpler. 

Guests of this event left with a much fuller picture of trade fairs in Germany, many saying they would be happy to visit and even exhibit in the near future. A number of attendees remained after the conclusion of the seminar to further query and discuss the opportunities and solutions offered by the SAGCCI and the DTI.  

Southern African-German Chamber of Commerce and Industry 

The Southern African-German Chamber of Commerce and Industry has been operating in Southern Africa for over 65 years. Bringing together potential business partners is one of our key service offerings. We represent a number of trade fairs in Germany and SADC, and assist our members with designing, planning and implementing their trade fair experience. For further answers and assistance on how to participate and make the most of your trade fair experience, contact the SAGCCI’s trade fairs department at tradefairs(at); or call +27 11 486 2775.