Wilkommen - Sawubona

Inspiration to penetrate the 2 trillion dollar market of Africa can begin by attending a regional Trade Fair and exhibiting your skills and products. Each visitor at a Trade Fair pre-indicates their interest in your sector by attending the event – they come to you, show interest in your activities and have the potential to dramatically initiate sales. Networking, brand value enhancement, sector trend prediction and competitive analysis are all derivatives from Trade Fair participation.

“Alleviating anxiety associated with expanding the trade borders of your company through careful preparation” – this is the proposed springboard provided by The Trade Fairs Department of The German Chamber of Commerce. We inform, network and generate brand awareness on your behalf within a tri-lateral pyramid – South Africa, Germany and Sub-Saharan Africa are the resources from which we ignite trade relations.

Our resident project managers, operating from The Trade Fairs Department, design personalised trade fair portfolios within South African, SADC, sub-Saharan Africa, Germany or Internationally - created according to the individual mission statements of each independent Chamber member company – free of charge.

“We are moving our department towards a more intricate comprehension of our members’ individual corporate objectives.” Our project managers position ourselves as an aid in the expansion and evolution of trade networks and revenue streams for our exhibitors through local Trade Show attendance under the strong united banner of the German Chamber Pavilion.

Our planning procedures maximize the benefits of attending a selected Trade Show, in association with The German Chamber, by creating carefully planned meeting schedules. Media exposure and brand awareness is key to the ROI from Trade Fair participation – we make sure you reach the supreme in this regard

Penetrating and harvesting the lucrative African opportunities brings challenges – our mandate is to offer the support of our 120 Global German Chambers, our pulse-point regional delegate offices in Ghana, Zambia, Kenya, Nigeria and Angola in addition to our 60 year presence in Southern Africa.

Contact the trade fairs department at your leisure, there is no restriction or pre-requisite trading size of the companies that we assist – our doors are open, we are willing and able to offer assistance with your exposure strategies.

Designing, planning and implementing your Trade Fair experience – we are your complete solution.

Trade Fairs department

T: +27 (0)11 486 2775
F: +27 (0)86 675 2175
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